By HBS · AI that works inside your systems

Say it.
Your system does it.

Your team writes what it needs in plain Arabic or English. Amrak does the work inside your website, dashboards, CRM and ERP, and stops for your OK before anything sensitive.

Watch today's log

Free
No commitment
You leave with a command map for your team

Today · Activity log

09:20
Owner
“
Approved by you, on record
09:12
Sales
Needs your OK
“Draft a follow-up for every client we haven't called in a month”
Drafts ready. Nothing sent yet
09:05
Marketing
Done
“Write a post on shipping to the Gulf and publish it Thursday at 10 AM”
Written, given a picture, scheduled
09:00
Manager
Done
“Summarise yesterday in three points”
Ready before the first meeting

2 Done1 Needs your OK

Example entries. Your commands are built for your business.

A day with Amrak

What changes when your team can simply ask.

One working day, entry by entry: what each team asked for, and what came back.

09:05 · Marketing
“Write a post on shipping to the Gulf, add a fitting image, and publish it Thursday at 10 AM.”
Time back
One sentence replaces fourteen steps.
Publishing one article by hand means logging in, finding the right section and filling field after field: title, text, image, image description, category, search title, search description, link and date. With Amrak, someone on your team writes one sentence, then checks the result.
By hand
01Log in
02Open articles
03New article
04Title
05Write content
06Upload image
07Image description
08Choose category
09Search title
10Search description
11Page link
12Publish date
13Preview
14Publish
Amrak · Receipt09:05
Asked by · Marketing
Result
Wrote the article
Added a fitting image
Set the search title and description
Scheduled for Thursday 10:00
Done
09:20 · Owner
“Raise the maintenance plan from 450 to 480.”
You stay in control
Nothing sensitive happens until you say yes.
Messages to clients, deleting anything and changing prices always stop at you. Amrak prepares the change, shows you exactly what will happen, and waits.
Amrak · Receipt09:20
Asked by · Owner
Maintenance plan
Now
450
New
480
Needs your OK
Always waits for you
Messages to clients
Deleting anything
Changing prices
10:15 · Marketing
“Update the phone number on every page of the website.”
Fewer mistakes
The same change everywhere, without missing a page.
Mistakes come from retyping: a number copied wrong, one page forgotten. Amrak makes the change the same way in every place and shows you a preview before it goes live.
Amrak · Receipt10:15
Asked by · Marketing
Result
- Found every page with the old number
- Prepared the change
- Showed you a preview
- Updated on every page
Done
11:00 · Manager
“Which pages brought the most clients this month? And why did visits drop last week?”
Answers, not reports
Managers get answers without waiting for a report.
Instead of asking someone to build a report, a manager asks the question and gets the answer, with the likely reason behind it.
Amrak · Receipt11:00
Asked by · Manager
Illustrative example
Services page
Home page
Blog
Portfolio
Contact page
Result
- Search traffic fell after publishing paused for a week. Suggestion: schedule two articles this week.
Done
12:30 · New hire, day one
“Add a new product to the store.”
A faster start
New staff are useful from their first day.
They don't have to learn where every button lives in every system. If they can describe the task, they can get it done, within the permissions you give them.
Amrak · Receipt12:30
Asked by · New hire, day one
Can: productsCan't: prices
Result
- Product added with its photos and description
Done
14:00 · IT team
“Do we need to change anything in our current system?”
No disruption
Your system stays exactly as it is.
Amrak works on top of the website, CRM or ERP you already use. Nobody moves your data, replaces your system or sits through weeks of training.
Amrak · Receipt14:00
Asked by · IT team
Result
- No data migration
- No system replacement
- No long training
Done

16:30 · Manager

“What did the team get done with Amrak today?”

Everything on record

At the end of the day, you can see everything.

Every action is recorded: who asked, when, and what changed. Each person reaches only what their permissions allow, your data stays in your system, and you can switch Amrak off at any time.

Time	Who asked	What changed	Status
09:00	Manager	“Summarise yesterday in three points”	Done
09:05	Marketing	“Write a post on shipping to the Gulf and publish it Thursday at 10 AM”	Done
09:12	Sales	“Draft a follow-up for every client we haven't called in a month”	Needs your OK
09:20	Owner	“Raise the maintenance plan from 450 to 480”	Approved
09:31	Operations	“Which items run out this week? Draft a purchase order”	Needs your OK
09:40	New hire, day one	“Add a new product to the store”	Done

Permissions for each person
Your data stays in your system
Use the AI provider you prefer
Off switch, any time

That was one day.

Book a free session and we'll map out what your team's day could look like.

Free
No commitment
You leave with a command map for your team

Proof

We run HBS on Amrak.

Before offering it to anyone, we used it on our own company. Our website, articles, marketing calendar and client portal take written commands every day.

HBS · Receipt

Asked by · HBS marketing

“Reschedule 50 posts over the next 3 months.”

Result

Done in one command, waiting for review

Done

HBS · Receipt

Asked by · HBS web team

“Make three pictures for the new Amrak page and save them to our image library.”

A laptop in a dark office at blue hour sending green light streams to floating panels for a website, analytics, a calendar, clients and inventory

A frosted glass chat bubble linked by mint light ribbons to floating cards for charts, a calendar, clients, a website and stock

A hand holding a phone with a short request and a completed checklist reply

Result

Made and saved. You'll see them on this page.

Done

HBS · Receipt

Asked by · HBS design

“Design the About page of the Amrak booklet in Photoshop.”

A designer at sunset watching a layout being built in Photoshop by written commands

Result

Done

Where it works

Built around the systems you already use.

Every company is different, so we build the connector for yours: your sections, your words, your rules. These are examples of what teams ask for.

A laptop showing a real estate website with an updated phone number

Change your website without waiting for a developer.

“Update the phone number on every page”
Updated on every page
“Add our new project to the portfolio”
Added with photos and description
“Add two FAQs to the maintenance page”
Ready for your review

5 steps: ask a developer, wait, review, fix, publish

3 steps: one sentence, preview, approve

Used byMarketingManagement

Examples only. Your commands are designed with you.

Free
No commitment
You leave with a command map for your team

How it works

What happens after you press send.

01
Understands
Works out exactly what you asked for.
02
Checks
Confirms you're allowed to do it.
03
Prepares
Gets the change fully ready.
04
Asks you
If it's sensitive, waits for your OK.
05
Does it
Completes the task and records it.

Built on MCP, the open standard that lets AI assistants work inside company systems. HBS builds the connector and fits it to yours.

Working with HBS

From the first meeting to the first command.

Six clear stages. The timeline for each one is agreed with you in the quotation.

An HBS consultant mapping a workflow on a whiteboard with a client team — 1Stage one: the discovery session

01
Discovery session
We learn your business, your systems and the tasks that take your team's time.
02
Command map
Together we pick the most valuable commands and the permissions for each role.
03
Build
We build the connector to fit your system.
04
Testing with your team
Your team uses it for real, and we refine it from their feedback.
05
Handover & training
A short training session and a ready-to-use command guide.
06
Support & growth
Monthly follow-up, and new commands as your business grows.
Ongoing

Pricing

Two parts, both written out in your quote.

No surprises: everything each part covers is listed in your quotation.

One-time

Build fee

Paid once. Covers every build stage.

Includes

Studying your system
Building the connector
Testing with your team
Training

Set in your quotation

Based on your system's size and number of commands

Starts after handover

Monthly

Subscription

Starts after handover and continues with you.

Includes

Technical support
Regular follow-up
AI image generation when you need it

Set in your quotation

Based on the services you need

Later add-ons
Extra commands or systems later are priced separately, with a clear quote before any work starts.
Already an HBS client?
You get special terms when you add Amrak to your current services with us. We'll spell them out in your quote.

Your quotation follows the free discovery session.

Free
No commitment
You leave with a command map for your team

FAQ

Questions we hear a lot

Don't see your question?

Ask us directly. We'll answer it in detail in your free discovery session.

Do I need to change my current system?

No. Amrak works on top of your system as it is, with no data migration and no replacement.

Does my team need to learn to code?

No. Anyone who can write a message can use Amrak.

Does it understand Arabic?

Yes. Arabic and English, in whatever dialect your team writes.

What if the assistant makes a mistake?

Sensitive actions never run without your approval, and every change is logged so you can review it.

Where does my data go?

It stays in your system. The assistant reads only what a request needs, within each person's permissions, and we help you choose an AI provider that fits your policy.

Do I need an AI subscription?

Yes. Your team uses one of the well-known AI assistants, and we help you choose and set up the best fit.

Does it work with old or custom-built systems?

In most cases, yes. We confirm it for your system in the free discovery session.

How long does it take to set up?

It depends on the size of your system and the number of commands. You get a clear timeline in your quotation.

What happens in the free discovery session?

We learn how your team works, find the tasks that take the most time, and suggest the first commands worth building. You leave with a command map, whether or not you go ahead.

Get started

Your first sentence starts here.

Book a free discovery session and we'll map out the commands that save your team the most time.

Free
No commitment
You leave with a command map for your team

1Leave your details
2Pick a time with our team
3Get your command map

Or reach us directly

30A Asmaa Fahmy St., Nasr City, Cairo, Egypt

About HBS

We don't sell technology. We give you time back.

HBS Group (Hyper Business Solution) is a Cairo-based digital group serving companies across Egypt, the Gulf and the Arab region through three companies. Amrak is our service that turns your systems from screens, buttons and forms into a system that understands what you ask, in your own words.

Turning ambitions into reality

HBS TechSoftware & AI
HBS CreativesBranding & design
HBS GrowthMarketing & SEO

Time

Who asked

What changed

Status