The Talbiya Initiative: HBS's Role in Serving Hajj Pilgrims at Kuwait International Airport.

When Welcoming Becomes a Message

In the halls of Kuwait International Airport, where journeys of faith meet moments of arrival and farewell, the "Talbiya" Initiative was launched to embody a deeper meaning of Kuwaiti hospitality hospitality measured not by the size of a gift, but by the sincerity of the feelings carried as you welcome the guest of the Most Merciful at the start of their spiritual journey, or bid them farewell upon their return.

"Talbiya" is a Kuwaiti volunteer initiative launched by Kuwait Future Group, represented by Ms. Shaimaa Al-Qattan, with the goal of welcoming and seeing off Hajj pilgrims through Kuwait International Airport as part of an integrated, organized volunteer system.

"Serving the Pilgrim… an Honor Unmatched"

This is more than a slogan; it's the philosophy that drives every volunteer in the initiative. "Talbiya" rests on three core pillars:

• Field Operations: Welcoming and bidding farewell to pilgrims at terminals T1 and T4 of Kuwait International Airport.

• Institutional Coordination: Working directly with the Directorate General of Civil Aviation to ensure smooth procedures.

• The Human Experience: Creating a warm, dignified moment for the pilgrim during the most important spiritual transition of their life.

Achievements on the Ground

Throughout the season, the initiative left a clear mark:

• Successful coordination with all relevant authorities at the airport to ensure pilgrims' ease of access.

• A strong team spirit and high flexibility in handling daily field challenges.

• Wide, positive engagement from pilgrims who expressed genuine appreciation for the service.

• Continuous coverage throughout the initiative's period, strengthening its impact and image with visitors.

HBS's Role: A Partner in Every Purposeful Initiative

Out of HBS Group's belief that social responsibility is not a line in a report but a daily commitment to the community, HBS AI was honored to be part of the initiative as one of its supporting companies.

This support is not an exception it is a natural extension of the Group's approach, which puts people first. For years, HBS has believed that technology and business must serve humanity, and from this conviction comes our continuous involvement in:

• Supporting volunteer initiatives that have direct, tangible impact on the community.

• Empowering partners who carry an authentic humanitarian message.

• Putting our technical expertise to work for social, religious, and humanitarian causes.

We believe every serious initiative deserves a partner standing behind it, and that "Transforming Aspirations into Reality" our group's slogan starts with backing those who dare to turn a good idea into real, on-the-ground work.

Participating Organizations

The initiative was made possible through the joint efforts of several official bodies and companies:

• Ministry of Islamic Affairs (Main Organizer), in cooperation with the Directorate General of Civil Aviation

• Kuwait Future Group

• ( HBS )Hyper Business Solution

• A group of Kuwaiti and regional companies

Sponsors and Supporting Partners

Special thanks to everyone who contributed to the initiative's success:

• Media Sponsor: Pixels Creative Company

• Jameia.com Association

• The Fragrant Memories

• FN by FN Perfumes

• Amal Al-Kuwait

• Oula

• Kuwait Finance House (KFH)

• Diva

• Shalayhna

• Tayf Al-Emirates

• Q8 & Proud Group / Made in Kuwait

• Al-Dur Al-Manthour

• Biosphere Spa

• Al-Saydalawi

• Spin Gym

• Kuwait National Petroleum Company (KNPC)

• La Bourjoisie

• 3:12 Cafe

• Tamour Al-Baraka (Baraka Dates)

• Al-Sahara

And in the End… the Talbiya Endures

The "Talbiya" Initiative is far greater than a logistical effort carried out between terminals T1 and T4. It is a warm reminder that Kuwait its land and its people still carries the truest meaning of hospitality in its conscience, where every volunteer becomes a small bridge between the pilgrim and their comfort, between their journey and their peace of mind.

A pilgrim may board the plane without knowing the names of those who welcomed him, or remembering the faces of those who saw him off. Yet he returns with one feeling settled in his heart: that someone began the journey of "answering the call" alongside him before his feet touched the holy lands, and someone met him with a smile upon his return as if he had come home to family.

This is "Talbiya"… an initiative measured not by its numbers, but by its mark on the hearts of those it served. And every year, when Hajj flights depart from Kuwait, the appointment stands at the airport gates those who answered the call first welcome those who answer it now, reminding the world that serving the guest of the Most Merciful is an honor that knows no end.

And every season, the Talbiya endures.