Question 1

How long does a complete brand identity project take?

Accepted Answer

A complete brand identity project takes 6 to 10 weeks from discovery to final usage guide delivery. Timeline depends on project scope, required applications, and review speed on your side. Simple projects (logo + basic color system) can be completed in 3-4 weeks.

Question 2

What is the cost of professional brand identity design in Egypt?

Accepted Answer

Professional brand identity design in the Egyptian market ranges from 30,000 to 150,000 EGP, depending on project scope. Basic packages (logo + colors + fonts + business card) start around 30,000. Comprehensive packages (full identity + usage guide + social templates + website) exceed 80,000. HBS Group packages start at $1,000.

Question 3

What's the difference between logo design and complete brand identity design?

Accepted Answer

Logo design is creating one visual symbol. Complete brand identity design includes the logo plus an integrated color system, fonts, visual elements, voice, and a usage guide ensuring consistent application across all platforms. Many companies request just a logo, then discover a year later they need the full system because a logo alone doesn't build a brand.

Question 4

Do you offer rebranding services?

Accepted Answer

Yes, and it's one of our most requested services. Rebranding differs from starting fresh — it requires respecting your brand's history and existing customer memory while updating the identity to reflect your current stage. We always start with a comprehensive review of the existing identity and measure brand awareness before proposing changes.

Question 5

Do you design bilingual brand identities (Arabic and English)?

Accepted Answer

Most of our projects are bilingual by nature. We select visually harmonious Arabic and Latin fonts, design equivalent logo versions for each language, and provide clear guidelines on handling RTL bidirectional content. Arabic typography isn't a 'translation' of Latin — it's a design with the same quality and character.

Question 6

Do you provide legal trademark registration?

Accepted Answer

We don't offer legal registration directly, but we partner with specialized law firms in Egypt and Saudi Arabia to help clients register their marks. We always recommend conducting preliminary searches before committing to any final design, and we coordinate with attorneys to ensure the final logo is registrable.