Digital Media Buying.

Campaign management cost includes two elements: management fees and the ad budget itself. Management fees typically range from 5,000 to 30,000 EGP monthly depending on campaign scale and platform count. Some agencies charge a percentage of ad spend (10-20%); others charge flat fees. Ad budget itself depends on your goal and competition, typically starting from 10,000 EGP monthly for serious campaigns.

Traditional advertising firms focus on TV, radio, print, and outdoor billboards. Digital ad agencies like ours focus on paid campaigns on digital platforms: social media, search engines, and websites. The core difference: digital ads are precisely measurable, can be optimized daily, and have trackable ROI. Traditional ads are harder to measure and slower to optimize.

In the Saudi market, the most effective platforms vary by product type and audience: Snapchat is very strong for reaching young demographics, TikTok is fastest-growing, Google Search excels for high-intent products, Instagram for brands and fashion, X (Twitter) for general discussion and awareness. We typically recommend a mix of 2-3 platforms per business rather than focusing on one.

The first week of any new campaign is the 'learning phase' — ad platforms need time to gather data and understand the responsive audience. Initial actual results begin in week 2-3. Optimized results after several test and refinement rounds typically appear after 6-8 weeks. This is why short-term campaigns (under a month) rarely achieve optimal results.

Yes, full transparency is core to our model. Every client gets: a live Looker Studio dashboard accessible 24/7, a detailed weekly report, and a monthly review meeting for performance and next-month decisions. Your data is yours — if you choose to end the engagement, you take everything related to your accounts with you.

We produce all ad creative in-house at HBS Group — we have a creative team specialized in social media and digital advertising content. We produce designs, short videos, Reels, interactive content, and ad copy in Arabic and English. You can also provide your own content if you prefer, and we'll adapt it for each platform.