Performance Marketing Lead (Paid Media & PPC)

HBS Group runs paid media, search marketing, and analytics for B2B clients across Egypt and the Gulf — and we're building our own demand-generation engine, including for our flagship SEO platform, RankLab.

We're looking for a Performance Marketing Lead to own paid growth end-to-end: planning, launching, and optimizing campaigns that deliver measurable ROI — for clients and for HBS itself.

What you'll do

• Plan and manage paid campaigns across Meta, Google Ads, TikTok, and LinkedIn.
• Own the full funnel: targeting, creative testing, budgets, bidding, and conversion tracking.
• Build dashboards and report clearly on spend, CAC, ROAS, and pipeline impact.
• Run HBS's own demand generation and support RankLab user acquisition.
• Work with creative and content teams to ship high-performing ad assets.

What you bring

• 3–6 years managing paid media budgets with proven ROAS/CAC results.
• Hands-on mastery of Meta Ads Manager and Google Ads; strong with analytics (GA4, pixels, conversion APIs).
• Data-driven and comfortable optimizing against real revenue, not vanity metrics.
• Fluent Arabic and good English, with an eye for what resonates in MENA markets.

Nice to have

• Experience marketing a SaaS product or B2B services.
• Familiarity with SEO/SEM and marketing automation.

Why HBS

Own budgets and strategy from day one, work across both client and product growth, and grow into a marketing lead role. Hybrid work and competitive pay plus performance incentives.