Real Estate
Building a Conversion Engine for BuildRight Development
BuildRight Development
3.8%
conversion
1.4s
speed
+150%
leads
2mo Payback
roi
The Challenge
BuildRight had high traffic but abysmal conversion rates of just 0.8%. Their website was slow (6.2s load time), forms were broken on mobile, and there was no lead nurturing system. Visitors were leaving before they could even see the property listings.
Our Solution
We rebuilt their technical foundation achieving perfect Core Web Vitals, implemented 15 CRO experiments over 3 months, redesigned the mobile experience, and built an automated lead nurturing pipeline with personalized email sequences triggered by user behavior.
The Results
Conversion rate jumped from 0.8% to 3.8%, page load time dropped from 6.2s to 1.4s, and lead-to-sale conversion improved by 150%. The ROI on the engagement paid for itself within the first 2 months.