At HBS in 2026, logo design cost in Egypt starts from 24,000 EGP (1,700 SAR) for a professional logo, a full visual identity starts from 60,000 EGP (4,300 SAR), and a complete brand system with guidelines and templates starts from 120,000 EGP (8,600 SAR). The gap between those numbers is not margin. It is a difference in what you actually receive. This guide explains the difference between a logo, a visual identity and a brand system, what the price includes and excludes, what pushes it up or down, the files and rights you must walk away with, the limits of AI-generated logos, the red flags in cheap quotes, and the questions to ask any designer before you sign.
How much does logo and brand identity design cost in Egypt and Saudi Arabia in 2026?
HBS 2026 prices start from 24,000 EGP for a logo on its own, from 60,000 EGP for a full visual identity and from 120,000 EGP for a brand system. These are starting prices, not fixed prices, and the table below summarises the three packages in our logo design service and identity work:
| Package | From (EGP) | From (SAR) | Typical timeline | Best for |
|---|---|---|---|---|
| Logo only | 24,000 EGP | 1,700 SAR | 1 to 2 weeks | A new business that needs a clear mark fast or is testing an idea in the market |
| Full visual identity | 60,000 EGP | 4,300 SAR | 3 to 4 weeks | A company that will appear on a website, social accounts and print and wants a consistent look |
| Brand system (identity plus guidelines and templates) | 120,000 EGP | 8,600 SAR | 6 to 8 weeks | A company with a marketing team, agencies or branches that will apply the identity without checking with you |
The final quote comes after a free discovery call where we learn your business, your audience and where the logo will appear. Prices exclude third-party costs such as trademark registration fees and lawyer fees, paid font licences, images and illustrations bought from stock sites, and printing, and they exclude taxes. These are the prices valid as of October 2026.
What is the difference between a logo, a visual identity and a brand system?
A logo is one mark, a visual identity is a complete system built around that mark, and a brand system is the identity plus the guidelines and templates that let anyone apply it correctly. A logo alone is enough when you need a clear name on a shopfront or a social media account, but it does not decide the colour of your ads, the font of your presentations or the look of your posts. If you are mixing up visual identity and the brand itself, start with our article on the difference between visual identity and brand.
This is what you typically receive in each package:
| What you receive | Logo only | Full visual identity | Brand system |
|---|---|---|---|
| Logo variations (horizontal, vertical, icon, single colour and reversed for dark backgrounds) | Yes | Yes | Yes |
| Colour palette with codes | Logo colours only | Primary and secondary palette | Full palette with usage rules |
| Arabic and Latin typography | Logo typeface only | Heading and body fonts | Fonts with set sizes and weights for every level |
| Patterns and graphic elements | No | Yes | Yes |
| Stationery (business cards, letterhead, envelope, email signature) | No | Yes | Yes |
| Social media and presentation templates | No | No | Yes |
| Brand guidelines PDF | Short usage sheet | Short usage sheet | Full guidelines |
The practical rule: if customers will see you in one place, start with the logo. If they will see you across a website, ads and print, a full identity protects you from looking different on every channel. If other people will design your posts and presentations every day, you need the brand system, because the guidelines and templates are what stop the identity from eroding a few months after handover.
What does brand identity design pricing not include?
Brand identity design pricing covers research, design and files, and does not cover what you pay to other parties or work that needs a separate specialism. The price usually does not include:
- Trademark registration fees at the official office and intellectual property lawyer fees.
- Paid commercial font licences if you choose a font that is not free.
- Images and illustrations bought from stock sites, and professional photo shoots.
- Printing and production: business cards, signage, packaging and uniforms.
- Product packaging design or large branch signage unless agreed as extra applications.
- Website or app design, account management and copywriting, which are separate services.
Ask for the quote to state what is included and what is not, in writing. A vague line today becomes an extra invoice a month later.
What pushes logo design cost up or down?
The biggest drivers of logo design cost are the depth of research, the number of initial concepts, the revision rounds, Arabic and Latin lettering, and checks for similar marks. In detail:
- Research and strategy: studying competitors, audience and brand personality before any drawing. Skipping this stage lowers the price and raises the odds that you redesign within a year. We cover it in 10 steps to professional logo design.
- Number of initial concepts: two or three genuinely different directions cost more than one idea shown in three colours, but they give you a real choice.
- Revision rounds: every round is design and review time. A serious quote fixes the number upfront, which is what we do at HBS so there are no surprises.
- Arabic and Latin lettering: drawing your name in custom Arabic letterforms that match the Latin version in weight, height and rhythm is far harder than typing it in an off-the-shelf font, because connected Arabic letters and their varying heights demand solutions Latin type does not need.
- Checks for similar marks: a preliminary search of trademark databases before you approve the design catches similarities early, and costs far less than changing a logo after it is printed.
- Scope of use: a logo for an Instagram account differs from one that will be printed on a vehicle fleet, packaging and branch signs and needs testing at every size.
- Tight deadlines: rushed delivery compresses research and testing, so either the price rises or the quality drops.
Which files and rights must you receive with your logo?
You must receive editable vector files and a written transfer of the design rights, and without both you own a picture of the logo rather than the logo itself. The core file list:
- Vector files: AI, EPS, SVG and PDF for print and for scaling with no loss of quality.
- Everyday files: transparent PNG in several sizes, plus a square version for profile pictures and the website icon.
- Colour codes: HEX and RGB for screens, CMYK for print, and Pantone codes if colour accuracy in print matters to your business.
- Font names and licences: if a font is paid, confirm its licence covers commercial use inside a logo.
- Editable source files: with their layers, not flattened files only.
Ownership needs more than a verbal promise. In Egypt, Article 149 of the Intellectual Property Rights Law No. 82 of 2002 states that a transfer of an author's economic rights must be in writing and must state explicitly and in detail each right transferred, with its extent and purpose and the duration and place of exploitation, and that whatever is not explicitly assigned stays with the author. So ask for a contract clause that clearly transfers all rights in the logo and identity to your company. In Saudi Arabia, review this clause with your lawyer under local law.
Design rights are not the same as a registered trademark. Before printing, search for similar marks in WIPO's Global Brand Database, a free public service that includes Egyptian trademark records in its collections, and in Saudi Arabia use the IP search engine of the Saudi Authority for Intellectual Property. Registration covers specific classes of goods and services under the international Nice Classification, so agree with your lawyer which classes you actually trade in. A preliminary search lowers the risk, but the final legal opinion belongs to an intellectual property lawyer.
Is an AI-generated logo enough for a real brand?
In our view it is not enough as a final mark, even though it helps you explore ideas and colours early on, for three reasons. The first is legal: the US Copyright Office report published in January 2025 says copyright does not extend to purely AI-generated material and that prompts alone do not provide sufficient control, while creative human modification and arrangement of the output can still be protected. This is an official US position, not an Egyptian or Saudi rule, but it is one of the clearest official statements published so far. In practice, you may not hold a copyright in a fully generated logo that stops others from copying it, which leaves trademark registration as your main protection.
The second reason is uniqueness: OpenAI's Terms of Use state that output may not be unique and that other users may receive similar output. The third is technical: these tools usually produce raster images rather than vector files, often break Arabic letters or invent letters that do not exist, and do not build you a system of colours, fonts and rules. Our advice: use AI for the mood board, and let a designer draw the final mark and document the source of every element in it.
What are the red flags in cheap logo design quotes?
A very low price is not the problem in itself; the problem is what gets cut to reach it. You will see quotes far below ours, and this is what they usually lack:
- Logo contests: dozens of entrants send ideas with no research and no understanding of your business, the winner is often a variation on a ready-made icon, and nobody is accountable for the originality of the design.
- Stock icons: some stock licences forbid this outright, and the Shutterstock licence, for example, prohibits using any of its visual content as a trademark or logo, or as part of one. A logo built on a purchased icon may be impossible to register, and you cannot stop others from using the same icon.
- No vector files: receiving only JPG or PNG means going back to the designer for every sign, embroidery or large print.
- Unlimited revisions for a small fixed fee: this usually signals no clear process, so you go round in circles of edits with no direction.
- No contract and no written transfer of rights: in Egypt, whatever is not explicitly assigned stays with the designer.
- A price before any questions: anyone who names a number before learning your business and market is selling a template, not a design.
- An AI-generated logo sold as original work: ask for the working files and the source of every element.
What questions should you ask any designer before signing?
Ask these eight questions and get the answers in writing in the quote or contract:
- How many initial concepts will you present, and are they genuinely different ideas or variations on one?
- How many revision rounds are included in the price, and what does an extra round cost?
- Will you design the Arabic and Latin lettering together, or type the name in a ready-made font?
- Do you run a preliminary search for similar marks before the design is approved?
- Exactly which files will I receive, and do they include editable vector files?
- Does the contract include a written, explicit transfer of all design rights to my company?
- Did you use stock icons or AI tools in any element, and where?
- Which fonts are used, and do any need a commercial licence that I pay for myself?
A designer who is confident in their work answers these easily. Hesitation over files or rights in particular is reason enough to look elsewhere.
Want an exact cost for your logo or brand identity?
The shortest route to an exact number is a free discovery call where we learn your business, your audience and where the logo will appear, then recommend the right package and send a written final price that states what is included and what is not. Explore our branding service if you are building a complete brand. Want to know exactly what your logo or identity will cost? Talk to us and we will start by understanding your project before any number.
